As social media continues to evolve, it’s not just about being on Twitter, Facebook and other networks. Now, businesses need to get serious about how they’re using digital media, how to measure it, and ultimately how it affects the bottom line. Social Slam will teach both experienced social media practitioners and those just getting involved how to do just that!

Nationally acclaimed keynote speakers, including:

• Jay Baer, Global Top 50 marketing blogger and author of The Now Revolution!
• Christina “CK” Kerley, America’s foremost authority on mobile marketing!
• Trey Pennington, author, professor and one of the most beloved personalities of the social web!
• Brian Winter, successful executive, entrepreneur and digital marketing expert!

FOUR amazing panel discussions featuring nationally-recognized authorities on:

• Social media’s re-invention of PR
• Building a business case for social media
• Critical digital media mega-trends
• Social media and B2B marketing

Two FREE books included with your ticket purchase:

• The Now Revolution by Jay Baer and Amber Naslund
• The Tao of Twitter by Mark W. Schaefer

PLUS continental breakfast and lunch and a FREE after party networking event with our speakers!

… all for the recession-busting price of just $49-69 per person.

Join us at the beautiful Knoxville Convention Center for this social media marketing SLAM!

Seating is limited, so get your tickets today at www.SocSlam.com!

To address these concerns and show consumers and businesses alike how to unlock Foursquare’s true potential, Social Media Club Knoxville is partnering with Pyxl and Laura Bower PR to host an informative panel.

Join us on Tuesday, June 22 at the Crown & Goose in the Old City from 6-8pm, where a panel of Foursquare users, marketers and local businesses will take a deep dive into the location-based social network. From privacy concerns — to creative business uses — to third-party sites and more, “Unlocking Foursquare’s True Potential” aims to educate the Knoxville community to further promote local adoption of the service.

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Unlocking Foursquare’s True Potential

Where? Crown & Goose (in the bar area)

When? From 6-8pm on Tuesday, June 22

Moderator: Matt Honkonen, Social Media Coordinator at Knox ivi

Panelists:

• Lynsay Caylor, Social Media Marketing Manager at Pilot Travel Centers
• Zane Hagy, CEO at z11 Communications
• Nicole VanScoten, Public Relations Specialist at Pyxl
• Bob Wilson, Director of New Media at Moxley Carmichael

The event will begin with networking from 6-7pm, with the panel to immediately follow. Drink specials and light food will be available.

And for those of you who cannot make it, the event will be live streamed and archived on Knox ivi, Knoxville’s own Internet video broadcast network.

Visit Social Media Club Knoxville’s Facebook page for more information!

Social Media Club Knoxville and the Volunteer Chapter of PRSA present Brian Solis, of FutureWorks and co-founder of the Social Media Club. Brian will be talking about branding and social media and touching on topics from his new book: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web.

Proceeds will be donated to Nashville Flood Relief efforts!

When? POSTPONED — TBD!
Where? The Bijou Theatre — 803 South Gay Street
How Much?: $20 for PRSA members and students; $25 for guests

You can read more about the event by catching up with the #knoxsummit hashtag on Twitter or by taking a peek at Carly Harrington’s nice write-up in today’s Knoxville News Sentinel.

Keep an eye out for more events soon!

Panel 1 – 3:30 – 4:15 pm

“Social Media & the Health Care Industry: Where We Are & Where We’re Going”

Moderated by Bob Wilson, Moxley Carmichael.

Confirmed Panelists:

• Barry Wallace, Covenant Health
• Casey Peters, Team Health
• Jennie Campbell, Summit Medical Group

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Panel 2 – 4:30 – 5:15 pm

“Journalism and Social Media: Breaking Down Barriers or Crossing the Line?”

Moderated by Nicole VanScoten, Pyxl

Confirmed Panelists:

• Rusty Coats, E.W. Scripps
• Glenn Reynolds, Instapundit.com, Pajamas Media and the University of Tennessee College of Law
• Dr. Jim Stovall, University of Tennessee College of Communications (Journalism)
• Dave Foulk, WNOX
• Mark Schaefer, Freesource Inc. & Schaefer Marketing

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Panel 3 – 5:30 -6:15 pm

“Does Social Media Have Real Business Value?: Real-world Examples & Case Studies”

Moderated by Katie Allison Granju, Ackermann PR

Confirmed Panelists:

• Scott Daniel, Bush Brothers
• Lynsay Caylor, Pilot Travel Centers
• Amy Howell, Howell Marketing
• Robin Hawn, Radio Systems
• Fiona McAnally, AC Entertainment

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Ready to ask some questions? Post away! And please be sure to let us know which panel you’re talking about.

The Summit will take place between 3:30 pm and 8:15 pm on February 24th upstairs at the S&W Grand, located at 516 South Gay Street in Downtown Knoxville.  Parking is available nearby at the State Street Garage or the Market Square Garage.

The Summit will feature three moderated panels of experts, with the opportunity for audience questions.

Panel 1 – 3:30 – 4:15 pm
“Social Media & the Health Care Industry: Where We Are & Where We’re Going”
Moderated by Bob Wilson, Moxley Carmichael.

Confirmed Panelists:

• Barry Wallace, Covenant Health
• Casey Peters, Team Health
• Jennie Campbell, Summit Medical Group

Panel 2 – 4:30 – 5:15 pm
“Journalism and Social Media: Breaking Down Barriers or Crossing the Line?”
Moderated by Nicole VanScoten, Pyxl

Confirmed Panelists:

• Rusty Coats, E.W. Scripps
• Glenn Reynolds, Instapundit.com, Pajamas Media and the University of Tennessee College of Law
• Dr. Jim Stovall, University of Tennessee College of Communications (Journalism)
• Dave Foulk, WNOX
• Mark Schaefer, Freesource Inc. & Schaefer Marketing

Panel 3 – 5:30 -6:15 pm
“Does Social Media Have Real Business Value?: Real-world Examples & Case Studies”
Moderated by Katie Allison Granju, Ackermann PR

Confirmed Panelists:

• Scott Daniel, Bush Brothers
• Lynsay Caylor, Pilot Travel Centers
• Amy Howell, Howell Marketing
• Robin Hawn, Radio Systems
• Fiona McAnally, AC Entertainment
  

Immediately following the last panel, attendees and the public are invited to the Knoxville Social Media Summit Mixer, also taking place upstairs at the S&W Grand. The Mixer will feature a light buffet, great drink specials, and the opportunity to talk one on one with Summit panelists, moderators and attendees.

Check out the photos and bios for our great panelists and moderators.

More of our expert panelists are being added as they confirm for the event, so check back frequently for new additions to our high-powered line-up.

The Summit is free and open to the public. However, seating for the afternoon portion of the Summit is limited, so early reservations are advised.

You can reserve your space by emailing your name and contact information to KSMA/SMC organizers at knoxsocialmedia@gmail.com. Confirmed attendees will then receive a return email confirming their space at the Summit. No reservations are needed to attend the Summit Mixer, taking place between 6:30 and 8:15 pm.

The Knoxville Social Media Summit is proud to support Go Red Knoxville as our event’s official charity. While attendance at the Summit is free, we ask that all attendees consider making a donation to this important women’s health cause. No matter how modest, your donation helps to raise awareness and fund research into heart disease, the #1 killer of American women. Visit the Go Red website
to donate online. We will also accept cash and check donations for Go Red Knoxville at the Knoxville Social Media Summit on February 24th.

Our wonderful sponsors for Knoxville Social Media Summit are:

• The Knoxville News Sentinel
• Metro Pulse
• Intercollegiate Online News Network
• The Tennessee Journalist
  

IMPORTANT! -> Be sure to send an email directly to knoxsocialmedia@gmail.com IN ADDITION TO THE RSVP YOU HAVE ENTERED ON THE FACEBOOK INVITE in order to reserve your seating for the Knoxville Social Media Summit on February 24. Please include your name and any social media contact info you would like included with our guest list (Twitter handle, blog, email address, etc).

You are NOT CONFIRMED as an attendee with a seat unless and until you receive a confirmation response via email directly from knoxsocialmedia@gmail.com.

We hope to see you all there!