As social media continues to evolve, it’s not just about being on Twitter, Facebook and other networks. Now, businesses need to get serious about how they’re using digital media, how to measure it, and ultimately how it affects the bottom line. Social Slam will teach both experienced social media practitioners and those just getting involved how to do just that!

Nationally acclaimed keynote speakers, including:

• Jay Baer, Global Top 50 marketing blogger and author of The Now Revolution!
• Christina “CK” Kerley, America’s foremost authority on mobile marketing!
• Trey Pennington, author, professor and one of the most beloved personalities of the social web!
• Brian Winter, successful executive, entrepreneur and digital marketing expert!

FOUR amazing panel discussions featuring nationally-recognized authorities on:

• Social media’s re-invention of PR
• Building a business case for social media
• Critical digital media mega-trends
• Social media and B2B marketing

Two FREE books included with your ticket purchase:

• The Now Revolution by Jay Baer and Amber Naslund
• The Tao of Twitter by Mark W. Schaefer

PLUS continental breakfast and lunch and a FREE after party networking event with our speakers!

… all for the recession-busting price of just $49-69 per person.

Join us at the beautiful Knoxville Convention Center for this social media marketing SLAM!

Seating is limited, so get your tickets today at www.SocSlam.com!

To address these concerns and show consumers and businesses alike how to unlock Foursquare’s true potential, Social Media Club Knoxville is partnering with Pyxl and Laura Bower PR to host an informative panel.

Join us on Tuesday, June 22 at the Crown & Goose in the Old City from 6-8pm, where a panel of Foursquare users, marketers and local businesses will take a deep dive into the location-based social network. From privacy concerns — to creative business uses — to third-party sites and more, “Unlocking Foursquare’s True Potential” aims to educate the Knoxville community to further promote local adoption of the service.

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Unlocking Foursquare’s True Potential

Where? Crown & Goose (in the bar area)

When? From 6-8pm on Tuesday, June 22

Moderator: Matt Honkonen, Social Media Coordinator at Knox ivi

Panelists:

• Lynsay Caylor, Social Media Marketing Manager at Pilot Travel Centers
• Zane Hagy, CEO at z11 Communications
• Nicole VanScoten, Public Relations Specialist at Pyxl
• Bob Wilson, Director of New Media at Moxley Carmichael

The event will begin with networking from 6-7pm, with the panel to immediately follow. Drink specials and light food will be available.

And for those of you who cannot make it, the event will be live streamed and archived on Knox ivi, Knoxville’s own Internet video broadcast network.

Visit Social Media Club Knoxville’s Facebook page for more information!

Panel 1 – 3:30 – 4:15 pm

“Social Media & the Health Care Industry: Where We Are & Where We’re Going”

Moderated by Bob Wilson, Moxley Carmichael.

Confirmed Panelists:

• Barry Wallace, Covenant Health
• Casey Peters, Team Health
• Jennie Campbell, Summit Medical Group

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Panel 2 – 4:30 – 5:15 pm

“Journalism and Social Media: Breaking Down Barriers or Crossing the Line?”

Moderated by Nicole VanScoten, Pyxl

Confirmed Panelists:

• Rusty Coats, E.W. Scripps
• Glenn Reynolds, Instapundit.com, Pajamas Media and the University of Tennessee College of Law
• Dr. Jim Stovall, University of Tennessee College of Communications (Journalism)
• Dave Foulk, WNOX
• Mark Schaefer, Freesource Inc. & Schaefer Marketing

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Panel 3 – 5:30 -6:15 pm

“Does Social Media Have Real Business Value?: Real-world Examples & Case Studies”

Moderated by Katie Allison Granju, Ackermann PR

Confirmed Panelists:

• Scott Daniel, Bush Brothers
• Lynsay Caylor, Pilot Travel Centers
• Amy Howell, Howell Marketing
• Robin Hawn, Radio Systems
• Fiona McAnally, AC Entertainment

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Ready to ask some questions? Post away! And please be sure to let us know which panel you’re talking about.